MEMAXI was designed and created by a dedicated team of individuals, each of whom have first-hand experience in caring for and assisting relatives with various conditions.  Many of the team members - comprising nurses, programmers, developers and business people - had been searching for a way to help care for their relatives, either close to home or from a distance, but with no luck. Commercial solutions were few, expensive and technically outdated.

During numerous discussions with carers, it was identified that what was needed was a system where carers, family and professional carers alike, could help a person in need of long-term care and assistance. The system would need to allow multiple users to schedule events, oversee daily tasks, exchange messages, share memories such as photos and communicate via a video link. Thus, the idea of MEMAXI was born, to create a complete telecare network for beneficiaries and carers.